Next Stage of Marketing - Advertising Your Business on TikTok | DigitalDot

The next stage of marketing – advertising your business on TikTok

Social media marketing has been the norm for a few years. During that time we have seen different social networks fight for market dominance. Those battles are mostly fought by attempting to acquire a larger user base. Although Facebook still boasts impressive numbers, most of those users are aging out or becoming inactive. This gave way to the next stage of marketing – advertising your business on TikTok. We are going to look at the benefits of advertising on this platform and guide you on setting up your TikTok advertising campaign.

Why choose TikTok for advertising your business?

One of the main benefits of advertising on social media is that it doesn’t prevent you from simultaneously launching marketing campaigns on other platforms as well. Social media marketing NYC experts actually recommend diversifying your marketing to see what works best for your company. Of course, in order for your marketing to be effective, you should make slight adjustments for every platform. Unfortunately, running several different campaigns at once can be a daunting task. You might decide to hire a digital marketing agency to help you. However, most small businesses decide to focus their attention on only one platform.

Social media apps on phone.
TikTok is becoming the go-to place for social media marketing.

Advertizing on TikTok has many benefits and there are numerous reasons why businesses are incorporating it into their platforms of choice:

  • A young demographic. Almost half of TikTok’s users fall within the 18 to 24 age group. This makes advertising on TikTok particularly appealing for businesses that wish to target a young audience, and are interested in customers who are 35 or younger. TikTok also has a large international audience, and it is especially popular in US and Asian markets.
  • Users are interested in content. Users on the platform are receptive to content-based marketing. This is due to the fact that TikTok users commonly participate in creating and sharing content with each other, especially when it comes to short-form videos.
  • Plenty of time spent on the network. Since the start of the global pandemic, we have seen an increase in overall time spent online. A large percentage of this online activity naturally occurred on social networks. We have also seen an increase in online shopping through social networks.

You can run different types of advertising on TikTok

Marketing strategies can utilize different types of ads depending on the goals you want to achieve. When designing your social media strategy, you need to bear in mind that TikTok can sometimes change its ads policy. They are developing new ways for businesses to advertise on their platform. If you plan on advertising your business on TikTok, we are sure you will find the right type of ad for your needs. You should keep your eyes open for new monetization methods since users can now directly make purchases from Shopify.

The most popular types of ads on TikTok are:

  • In-feed ads
  • Brand takeover ads
  • Top-view ads
  • Branded hashtag challenge ads
  • Branded effects ads

#1: In-feed ads for your business

These are video ads you can create yourself from the TikTok Ad Manager. They will appear between user-created videos while people are scrolling through their For You Page feed. You can include calls to action in your videos, which can help inspire users to make a purchase or download your app.

#2: Brand takeover ads

This type of ad appears as soon as users open the TikTok app. The ad displays a full-screen video, which is great for getting your message in front of your target audience. What’s best is that these ads can also appear as still images on the For You page, giving users another opportunity to reach your landing page. Marketers who specialize in PPC services New York recommend this type of advertising since it has a great clickthrough rate. The competition on this type of ad is low since TikTok doesn’t give users more than one brand takeover ad per day.

#3: Top view ads

Person recording content for TikTok advertising campaign.
Encourage users to take pictures of your products.

Unlike brand takeovers, the top view ads don’t display immediately upon login. However, top view ads are the first post in user’s feeds after 3 seconds. This means that top view ads are naturally less intrusive. They still allow a 60 second full screen video, which is great for delivering any kind of message to your audience.

#4: TikTok branded hashtag challenge

These ads are unique to TikTok and they work by inspiring users to record a short video of themselves interacting with a brand and then posting it with the appropriate hashtag. This is a great way to foster user engagement and to boost interest for your brand. When users click on the sponsored hashtag they will be taken to your TikTok landing page. Users will get to see other videos with the same hashtag which is a great way to build a community around your brand.

#5: Branded effects ads on TikTok

Woman taking selfie for TikTok
Get users to upload content with your branded hashtags and filters.

Users love goofing around with filters and other effects. TikTok allows you to promote your brand by giving users a customized filter to use on the app. The branded effects can also include stickers, Augmented Reality filters, and lenses to use with their photos and videos. A branded effects campaign can last up to 10 days.

Setting up a TikTok campaign

Thankfully, getting started with advertising on TikTok is fairly simple. There is a guide to help businesses set up their campaigns, as well as an ads manager built into the platform. TikTok is working hard to make its platform appealing to businesses. At the same time, they have managed to keep the ads interesting and get the community involved in a fun way.

Make the most of advertising your business on TikTok

Due to the large interest in advertising on the platform, you will also be able to find many third-party tutorials. Additionally, you can always partner with digital marketing agencies in New York that specialize in social media advertising. The key to making your TikTok campaign successful is producing interesting video content users will want to engage with. Make your advertisements fun, and users will gladly share them with one another, which will further boost your engagement rates.

Posting engaging content on social media has become the next stage of marketing – advertising your business on TikTok can bring you closer to your community than any other form of marketing. It looks like it’s finally time to start working on vertical video ads for your company.

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