What is the biggest digital marketing trend for moving companies in 2026?

AI search optimization is the biggest shift: Google’s AI Mode has surpassed 1 billion monthly users and AI Overviews now reach over 2.5 billion, so moving companies need content structured for AI-generated answers, not just traditional search rankings.

Is Google My Business still called that in 2026?

No. Google renamed Google My Business to Google Business Profile (GBP) in 2021, and it remains the single most important free listing for moving companies, since verified profiles get up to 4x more website visits than unverified ones.

How many reviews does a moving company need to look credible?

Recency matters more than volume: 85% of consumers say a review older than three months doesn’t influence their decision, so a moving company with 20 reviews from the last quarter often looks more credible than one with 200 reviews from two years ago.

Do moving companies need to be on TikTok or Instagram Reels?

Not necessarily on every platform, but short-form video matters: 81% of consumers say they want to see more short-form video from the brands they follow, making it one of the highest-ROI content formats available to moving companies in 2026.