Tips for creating compelling calls to action for social media

Social media can help brands build recognition, strengthen relationships with current customers, and attract new ones. However, excellent content alone won’t do much for your business in terms of increasing engagement, activity, and sales. Nevertheless, that’s where calls to action for social media come in. Including them in your posts serves to nudge readers to perform a specific action, be it to leave a comment on a post, visit your website, or even sign up for an event you are hosting. But what exactly does the term mean? Simply put, a call to action (CTA) is any visual or written element that prompts the viewer to perform the desired action.

Now, if you aren’t sure how to approach the process of creating compelling CTAs, Digital Dot, as an established digital marketing agency in New York, has the answers! In this article, we offer expert tips to help you master the art of creating effective calls to action.

How to create calls to action for social media that actually work?

Folder with social networks opened on a phone.
Creating attention-drawing calls to action for social media is art.

Is your business struggling to make it in the digital marketing world? If so, it’s time the top-rated provider of social media marketing agency services in New York showed you how CTAs are done the right way!

#1 Be aware of your own strengths

Before you’ve begun working on calls to action that draw attention the moment somebody’s seen them, we advise you think about what it is that your posts actually have to offer. Or rather, what constitutes your strengths? Sounds simple, right? Well, it is. A couple of questions to ask yourself include:

  • How does your company stand out from the rest of the crowd?
  • How can you help your customers?
  • Is there something special that your company or product provides to its customers?
  • Is there a specific action that you would like the audience to take?
  • How can the process of completing an action be made more accessible?

After all, if you don’t know what your goals are or are unable to recognize your own value, how do you expect the readers to?

#2 Keep it short and clear

A laptop showing the word ''join us online'' on the screen.
The shorter and more concise the CTA, the better.

Keep your calls to action crystal clear and concise. Ideally, you should use no more than seven simple-to-understand words. But why choose short reads in favor of longer ones? Truth be told, most social media users aren’t shopping for a new product or looking to sign up for a newsletter when they log in. This means that they most certainly won’t stick around long enough to read a lengthy, in-depth call to action. That said, should you wish your message to be conveyed in the intended way, ensure your CTAs are understandable, for once, but also big and bolded for maximum visibility.

Now, talking about good examples, we recommend using simple imperatives like “CALL” and “BUY” to direct the reader’s actions. Poor calls to action for social media might be the ones that are too difficult to understand, overly long, or provide unnecessary context.

Social media CTAs done right

  • Call Now
  • Buy Here
  • Subscribe

Bad social media CTAs

  • Looking to find out more about our service?
  • Are you ready to order?
  • Get a discount for your next purchase!

#3 Color your calls to action for social media a distinctive color

CTAs are made to stand out. And they cannot do that if they are the same color as the rest of the page. With that in mind, in order to get the audience to perform a particular action, you’ll first have to work towards coloring the calls to action a distinctive color. Make them into something that will pop out…something that instantly catches the readers’ attention, without them even getting to the ”reading” part! In case you are struggling to incorporate colorful CTAs into your website, remember that you can count on web design company New York to bring the visuals to the next level!

When it comes to the actual color, well, it’s up to you to choose the one that you like. However, remember that studies have found that orange can boost conversion rates by an astonishing 32%. The second place goes to red, which is to blame for a higher conversion rate of up to 21% post-implementation!

Netflix sign up/login page that shows not properly utilized calls to action for social media, but rather properly utilized CTAs on the website.
Netflix has mastered using color to create compelling CTAs.

If we take a look at brands that are utilizing colors in CTAs correctly, we can’t help but mention Netflix. All their buttons that require participation from the user (Join, Sign Up) are always shown in a striking bright red, which, when you think about it, is their signature hue.

#4 Implement audience segmentation

Chances are your business attracts customers that don’t fall within the same age and gender group. They may even be coming from different countries or speaking different languages altogether. Now, this diversity might seem like a bad thing at first, but that doesn’t mean you cannot use it to your advantage.

One good thing about social media is that it makes it possible to create posts targeting specific customer segments. That potentially means that you can have one call to action that targets Gen Z, but you can also have another one that targets Millennials, Gen X, or even boomers. You can do the same with two separate CTAs for women and men. Ultimately, choices are virtually limitless, so feel free to experiment and see what works best for your business.

#5 Take advantage of promo codes

Promo codes effectively communicate with the user what they should do. For instance, the customer is aware that they should actually visit your website to be able to redeem them. Furthermore, discounts provide an additional incentive for customers to complete the task, which is precisely what makes them so powerful. And to make the case of promo codes even more convincing, reports suggest that, when presented with a discount, a whopping 57% of shoppers are more likely to make a first-time purchase. With that said, what’s stopping you from creating calls to action for social media that highlight none other than the mighty promo codes?

Start making noise on your social media accounts

Creating calls to action requires perfectionism. It’s tedious work that you need to constantly track and update in accordance with your target audience. Digital Dot is a PPC agency New York that, in addition to providing a helping hand with social media marketing, can also ensure that each click and visit that your business gets counts. When in doubt, reach out to one of our experts. They’ll do everything they can to make it worth your while.

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