End-of-the-year marketing campaigns to wrap up the year with

The holiday season is slowly approaching and the year is coming to an end. It’s the busiest time of the year, so it’s time for brands to get their act together and attempt some well-thought-out end-of-the-year marketing campaigns.¬†Winning new customers in December can be fruitful because of the increase in spending power that typically occurs during the holidays as a result of bonuses and other incentives.

However, in order to reap the benefits of this golden period, businesses need to employ the appropriate holiday marketing approach. To help you create a marketing campaign that will blow away your target audience this December, we’ve consulted top digital marketing agencies in New York. They helped us gather several intriguing marketing strategies to get you started. Now let’s get to work.

Stand out among the competition with these end-of-the-year marketing campaigns

Forbes estimates that the average person is exposed to upwards of ten thousand commercials daily. This is why creating a distinct identity for your business online is more important than ever in today’s market. With the end of the year approaching and the busiest time of the year just around the corner, experts from PPC agency NYC advise it’s even more important to find ways to stand out.

But what can you do to achieve this?

  • Be consistent with your brand’s values; consumer trust is the most important aspect in retaining long-term customers. Don’t stray from the core of your advertisement.
  • Evaluate current events (Halloween, Black Friday, the holidays, etc.) and consider how your business may best capitalize on them.
  • Know your target audience as that will help you make your marketing materials more valuable.
Person using a black marker to draw arrows pointing towards the word audience written on a white board
Knowing your audience is a crucial factor for creating successful end-of-the-year marketing campaigns.

The goal of this advertising drive is to get satisfied consumers to recommend your business to their friends and relatives. Although the tips we’ve shared above are enough to give you a rough concept of what you need to do, to inspire you even more, here are some ideas for end-of-the-year marketing campaigns.

Let your customers know they matter

An unexpected package from the mailman is always exciting, but when there’s a present involved, it’s much more so. Sending a lovely card to your clients, suppliers, and other business connections at the end of the fiscal year is a great way to show how much you value your relationship with them and your business together. Include a small token of your company’s appreciation or go all out and create a special promotional item only for this event.

Boost your website

Your company’s traffic, conversion rate, and bottom line could all benefit from a website makeover. Bring your product or service up to date, integrate cutting-edge features like an online store or a reservation system, and update the visual representation of your brand. To boost excitement, post updates about your refreshed look on your social media accounts. You can also run a special promotion as it will surely help you attract more eyes to your website.

Person sitting at a desk and working while looking at two monitors
The end of the year might be just the right time to give your website a makeover and a fresh new look.

Even though it seems like a big task, it’s completely worth it. Plus, nowadays you have web design New York solutions at your disposal. They can make sure all of your ideas come to life as well as give you valuable insights that can only help you attract more potential visitors to your website.

Publish holiday-focused content

The last few months of the year are packed with celebrations and celebrations. From religious ones like Hanukkah and Christmas to national ones like Thanksgiving, and unofficial holidays like Black Friday and Cyber Monday. Therefore, it’s a good idea to generate content and campaigns around these holidays if they’re important to the people you’re trying to reach. The final week of the year and the week surrounding Thanksgiving are particularly busy times for many industries.

Take advantage of video marketing

The end of the year is a great time to reach out to current and potential clients by using video marketing. It is also a great way to advertise your brand. Use attractive video content to advertise a sale, promote a new product, commemorate the year’s triumphs, or inform customers of what’s in store for the future.

An interesting idea is to create a video with your employees showcasing the year behind you. It’s a great way to bond with the audience and show that there are real, hard-working people standing behind your company and its success. This will increase the trust of your current customers and, in return, help you attract new ones.

Welcome new customers

Looking to close off the fiscal year with a slew of new brand awareness and, hopefully, customers? Implement a digital advertising and social media campaign to generate leads. A free downloaded freebie (such as a magazine or resource) or a discount for new clients can be used to attract visitors to a landing page where you can collect their contact information and begin a dialogue.

Ask your customers to refer you to their friends and family

Two women sitting at a kitchen island and looking at a tablet and smiling
One of the best ways to grow your customer base is to get your happy customers to recommend you to their friends and family.

A lot of businesses take the last weeks of the year to launch referral campaigns with prizes and incentives. The end of the year is a great time to send out messages like “help a buddy start off the year correctly (with our product)” or “saying gratitude and asking for referrals” (around Thanksgiving). You can also offer discounts for any successful referral or any other kind of incentive that might inspire your customers to spread the good word about your company.

Wrapping up

We hope our ideas for end-of-the-year marketing campaigns inspired you to create a unique campaign for your business. Always keep in mind that the holiday season is the busiest time of the year and that it would be a shame not to try to take full advantage of it. However, if you really want to make an impression and stand out from the crowd, reach out to New York marketing experts. We’re positive that, with their help, you’ll only see the number of your happy customers growing.

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