How to be engaging on social media – 2023 trends

Social media has become a vital component for businesses today. It’s an opportunity for companies to connect with their target audience, increase brand awareness and ultimately, drive sales. However, with the constant flood of content on social media, standing out and engaging with your audience can be challenging. That’s why staying ahead of the game and understanding the latest trends in social media engagement is crucial. But how to be engaging on social media in a way that will make you stand out? To answer this question, our experts from a digital marketing agency in New York gathered the top eight trends you should take advantage of in 2023. We’ll cover everything from authenticity to video content, influencer marketing, and interactive content. So, let’s get started and discover how to master the art of social media engagement!

Let’s learn how to be engaging on social media in 2023

Social media has become an integral part of our daily lives, with over 4 billion active users on platforms like Facebook, Instagram, and Twitter. However, with so much content being shared daily, it can be difficult to stand out from the crowd and engage with your audience. That’s why it’s important to stay up-to-date on the latest trends and best practices for social media engagement. So let’s dive into the most effective ways to increase engagement on social media.

Trend #1: Authenticity is key

Authenticity is one of the most important trends in social media engagement. Experts from social media marketing New York advise that people can tell when someone is fake or insincere, and they’re more likely to tune out or unfollow accounts that they perceive as inauthentic. This is especially true for brands, which are often seen as impersonal and disconnected from their customers.

To be more authentic on social media, try to be yourself and speak in your voice. Share personal anecdotes and behind-the-scenes glimpses of your business or brand. Be open and transparent with your audience. It’s also a good idea to respond to comments and messages promptly and genuinely.

Trend #2: Prioritize video content

Video content is quickly becoming one of the most popular forms of content on social media and for a good reason. Videos are more engaging than text or images and are also more shareable. Video content makes up over 80% of all internet traffic.

Consider incorporating more video content into your social media strategy to take advantage of this trend. This could include live streaming, short-form videos, or clips from your business or brand. Our experts in SEO services in New York advise that it’s crucial to optimize your videos for mobile viewing, as most social media users access platforms on their smartphones.

Trend #3: Embrace influencer marketing

Influencer marketing has become one of the most popular ways to increase engagement on social media. By partnering with influencers with a large and engaged following, brands can tap into a new audience and expand their reach.

Choosing the right influencer for your brand is essential to succeed with influencer marketing. You must look for influencers who align with your brand values. You also need to ensure their audience is similar to your target market. Set clear goals and expectations for the partnership and measure your results to see if it’s working.

Trend #4: Get personal with direct messaging

Direct messaging has become an increasingly popular way to connect with customers and build relationships on social media. By using direct messaging to communicate with your audience more personally, you can increase engagement and build trust with your followers.

To use direct messaging effectively, try to respond to messages quickly and be open and transparent with your audience. You can also use direct messaging to conduct surveys, run contests, or even provide customer service.

Trend #5: Leverage user-generated content

User-generated content is a powerful tool for increasing engagement on social media. By featuring content created by your customers and followers, you can develop a sense of community and encourage your audience to share their experiences and opinions.

To leverage user-generated content, consider running a social media contest or campaign that encourages your audience to share their content. You can also feature customer testimonials, reviews, or photos on your social media profiles.

Trend #6: Use interactive content

Interactive content, such as polls, quizzes, and surveys, can significantly increase engagement on social media. By allowing your audience to participate in interactive content, you can create a sense of community and encourage them to share their opinions and experiences.

To use interactive content effectively, try to make it relevant and exciting to your audience. For example, you can create a poll about a current event or trend pertinent to your industry or brand. You can also use interactive content to gather feedback or conduct market research.

Trend #7: Utilize Instagram stories

Instagram Stories are short, brief videos or photos that disappear after 24 hours and they’ve become increasingly popular in recent years, with over 500 million daily active users.

To use Instagram Stories effectively, try to create engaging and interactive content that encourages your audience to engage and share. You can also use Instagram Stories to share behind-the-scenes glimpses of your business or brand or to run a social media contest or campaign.

Trend #8: Embrace micro-influencers

Micro-influencers are individuals with a smaller but often much more engaged following on social media. They usually have niche-specific expertise, and their audiences tend to be more loyal than prominent influencers.

To use micro-influencers effectively, consider partnering with them to create sponsored content or product reviews. You can also collaborate with them on social media campaigns or contests to increase engagement and reach a new audience.

Social media engagement is a constant work in progress, and it’s important to stay up-to-date on the latest trends and best practices. So how to be engaging on social media? By prioritizing authenticity, video content, influencer marketing, direct messaging, user-generated content, interactive content, micro-influencers, and Instagram stories, you can increase engagement and build stronger relationships with your audience on social media. Remember to be yourself, be consistent, and always measure your results to see what’s working and what’s not. With these trends in mind, you’ll be well on your way to becoming a social media engagement pro. Or, you can always reach out to social media experts and let them take care of your social media presence in the best way possible. You can focus on other aspects of your business knowing that your social media presence is thriving.