How to boost your website with seasonal web design
The weeks leading up to the holidays are a golden opportunity for business owners to experience a meteoric rise in revenue. However, having a website isn’t enough to compete with other businesses if you want to get the attention of the increasing number of online shoppers. The design of your website, not only the holiday specials you offer, will evoke an emotional response from your customers. Trust us, this is far more powerful than any discount or special offer. Therefore, focusing on seasonal web design can help you go the extra mile and not only wow your current customers but attract new ones to your business. To help you make the most of the upcoming holidays, we’ve consulted experts from top digital marketing agencies in New York, and here’s what they’ve advised.
Can seasonal web design benefit your business?
Before we let you know how to use seasonal web design on your website, let’s find out why it’s important. First, consider this: why do shops decorate their windows with glittering globes and tinsel and place Christmas trees in the heart of the store? It’s a no-brainer: when you put people in a Christmas mood, they’re more likely to make a purchase.
You shouldn’t just let your website sit there all year because it looks good. It’s a good idea to give your website a little makeover during holidays and special occasions like Halloween, Christmas, and “Back to School” to reflect the seasons, events, and holidays that are significant to your business and customers at different times of the year.
The use of seasonal design in web development does more than only boost aesthetics. It also demonstrates that your website is current and evolving. If you want to connect with your audience on a more personal level, seasonal design aspects are better than a consistent theme throughout the year.
Another way that seasonal design might help you boost sales is by making customers feel like they need to act quickly. You can utilize a variety of features and colors to emphasize the urgency of the situation and draw customers’ attention to the things you’re selling. Plus, there are plenty of web design New York solutions you can take advantage of.
How to take advantage of seasonal web design on your website?
Don’t get carried away and flood your site with images of Santa Claus, Christmas trees, and snowflakes. There are numerous options for making minor adjustments that will keep your site’s look from becoming stale. Here are just some ideas you can implement into your web design.
Boost your logo
By giving your logo a seasonal facelift, you may increase your brand’s visibility over the holiday season and foster relationships with customers via a common appreciation of the season’s best qualities. In addition to drawing attention, a seasonal logo can generate interest and encourage visitors to come around for more. This makes it an excellent medium for promoting sales during the busiest period of the year.
Now, however, adapting your logo for the changing seasons may not necessitate starting from scratch. It’s essential to keep the same level of brand recognition among your clientele. All it takes is a few well-placed seasonal accents to let your clients know that you’re planning some great deals for the holidays.
Changes like this might be as simple as including a snowflake or a Santa hat in your logo. Make sure they stand out enough to be noticed, but not so much that people will have trouble recognizing your brand.
Add holiday magic to your website menu
Another great way to take advantage of seasonal web design is to decorate your menu buttons. Change the color of your buttons or emphasize the “Holiday” section of your menu bar to draw attention to it. Add a second button to direct buyers to your sale items if you’re also having a discount promotion. It’s that simple.
Festive images are a must
Adding a few holiday-themed photographs that feature your items is a simple suggestion if you don’t have the time or money to redesign the entire site. For the Christmas season, you could, for instance, display your wares beneath a Christmas tree or next to festive decorations. By using this strategy, you can display the festive season on your site with no effort and without having to completely rebuild it.
Also, make sure to stay away from stock photos whenever possible. When a large number of sites all use the same images, visitors may feel like they’ve seen it all before and lose interest in your business as a result.
Choose small decorations
Some site owners get (far) too carried away with the holiday spirit, adding a plethora of seasonal design elements to their sites. You don’t need a fancy website with plenty of bells and whistles to attract customers.
Therefore, begin with basic ornamentation, such as a few snowflakes in the header or footer, a Happy Holidays greeting in the header, or a string of lights around your logo. That may be enough to show guests that you’re taking part in the festivities and to make them feel welcome.
These minor aesthetic touches are not only simple to incorporate but also highly unlikely to cause problems for mobile site users. Having clients wait while your site loads are the worst conceivable scenario, so avoid using too many effects and design features.
Don’t forget about your content
What is a better time to take stock of your site’s current content and make any necessary improvements than during the holiday season? You can easily get better insight into what material is performing well and what isn’t by integrating Google Search Console with Google Analytics. You may zero in on the season’s biggest sellers with the help of these Google tools.
Also, it’s important to think about all the possible holidays, events, and seasons that might be important to your target audience when creating a seasonal plan. The best way to go in order to do this is to do thorough keyword research. Determine which terms change in frequency with the seasons and assess their keyword percentage. Or you can make your life easier by hiring SEO services NYC and having experts handle this part for you.
Some search terms are utilized throughout the year, while others are only relevant at certain times. It’s all about employing long-tail keywords to target a very precise audience (the phrases that searchers are using when closer to the point of purchase). Find keywords you’re already using and tweak them for the holiday season with the help of internet tools.
Do keep in mind that the look and feel of your site shouldn’t change substantially, even with seasonal web design modifications. Don’t give in to the temptation of the season and bombard your site with auto-playing holiday music, clip art, and overly cliched images like Santa Clauses on every page and Christmas trees with obnoxious blinking lights. The last thing you want is for visitors to leave because of something like this.
Hopefully, the advice and examples in this piece have made it clear that keeping your holiday web design simple is the key to success. But to make sure you’re making the most of it, it’s always best to go with the pros. So wait no more and reach out to digital marketing and web design experts NYC.