Instagram marketing reels through business lenses in 2023

Instagram has become a vital platform for businesses looking to reach and engage with their target audience. With over 1 billion active monthly users, Instagram offers many opportunities for businesses to showcase their products, services, and brand identity. Like in two previous years, in 2023, Instagram reels are one of the most effective tools for businesses on Instagram. Therefore, taking advantage of it is a must according to social media marketing agency New York experts. So in this article, we will explore how businesses can take advantage of Instagram marketing reels to drive sales, boost brand awareness, and connect with their audience more personally. Through creative content, influencer partnerships, and the power of Instagram’s algorithm, businesses can leverage Instagram reels to their advantage in 2023 and beyond.

What are Instagram marketing reels and how to use them for your business?

Instagram reels are full-screen vertical videos that can be up to 90 seconds long. It’s one of the social media trends that’s been popular for a couple of years now. They come with various unique editing tools and an extensive library of audio tracks. Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more. As opposed to Instagram stories, they don’t disappear after 24h. Instead, they are available on the platform until you delete them.

Person holding a phone with Instagram marketing reels opened on it
If you look at the explore page on your Instagram account, you’ll notice that Instagram marketing reels dominate it.

The Instagram algorithm favors reels and is more likely to recommend them to users who don’t follow you over feed posts, which is excellent for social marketers. Reels are featured in a dedicated section of the Instagram app and heavily featured in the Explore tab.

How to make your business go viral with Instagram marketing reels?

Instagram reels are a powerful tool for businesses looking to reach their target audience and grow their following. By creating engaging reel content, businesses can boost their engagement rates and establish a more substantial presence on the platform.

Person using Instagram on their smartphone
There are plenty of tactics businesses can use to increase the reach and impact of their Instagram reels.

However, success on Instagram reels doesn’t happen overnight. It takes strategy and a good understanding of how the platform works to make your reels go viral. To help you do this, we have gatherd New York City SEO expert opinions, and here are tips that will help you make Instagram marketing reels that will go viral.

#1 Familiarize yourself with the Instagram algorithm

The secret to success on Instagram reels is understanding the algorithm. This “matchmaker” determines which reels are shown to which users and plays a massive role in the visibility of your content. By using trending sounds, relevant hashtags, and visually appealing content, you can signal to the algorithm that your reels are worth paying attention to. This can increase your chances of getting more views on the Explore page and the Reels tab.

Additionally, experimenting with different types of content and analyzing your insights can help you understand what works best for your business and how to optimize your reels strategy. Overall, a solid understanding of the reel algorithm is crucial for success on the platform.

#2 Take advantage of the trending audio

If you’re a frequent user of Instagram reels or TikTok, you may have noticed that many creators use the same sounds in their videos. This isn’t a coincidence – these sounds, which can be snippets of songs or audio clips from other creators’ videos, often gain popularity and can help increase views on your Reels if you use them too. This is because users often search for specific sounds and the algorithm favors them.

To find trending audio on Instagram, pay attention to which sounds you see frequently and make a note of any sounds with an arrow next to their name, indicating they are trending. It’s essential to save these sounds for later use as it can be challenging to find them once you’ve exited a reel. However, choose songs wisely and use them sparingly to avoid overuse.

#3 Be consistent and post regularly

Consistently posting on Instagram reels, like on Instagram stories or the original Feed, can help improve your performance on the platform. This is because it increases your chances of going viral and keeps your content fresh in the eyes of the algorithm. The algorithm tends to favor newer content over older posts.  By consistently posting, you can also gather valuable insights about your target audience, including what they enjoy, when they are most active, and more.

#4 Try not to be too salesy

It’s important to remember that users don’t typically open social media apps to see ads. Instead, they use platforms like Instagram to explore new ideas, connect with others, and be entertained. Therefore, as a business, creating content that appeals to your target audience and provides value is essential. This could be through trends, educational content, or simply providing a source of entertainment.

Remember that although turning your Reels into ads is okay, focusing on providing value and not solely trying to sell to users is essential. Boost high-performing, non-sales reels to increase visibility and establish trust with your audience.

#5 Take advantage of Collabs

Instagram introduced Collabs, a feature that allows you to share credit with another creator and allows them to share the reel from their page as if it was their own. This is an excellent tool for influencers, brand partners, and others to extend their reach and increase engagement.

An influencer recording a video in their room
Collaborating with influencers is always an excellent way to attract more followers.

To use Collabs, select the “Tag People” option when publishing your reel, tap “Invite collaborator”, and select the user you featured or mentioned in your video. Once the user accepts your invitation, the reel will appear in the reels tab on their account. Collaborating with others can help expand your reach and increase likes, shares, and overall engagement.

When it comes to Instagram marketing reels, they will remain a valuable tool for businesses looking to reach and engage with their target audience in 2023. Experts from a top New York digital marketing agency suggest their popularity will only grow. By partnering with influencers and leveraging the power of Instagram’s algorithm, businesses can use reels to boost brand awareness and drive sales. As Instagram’s fastest-growing feature, reels are essential to any business’s marketing strategy in 2023 and beyond.

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