Key marketing strategies for tech companies

A marketing strategy your tech business takes on should help you spread awareness about your products and services. Nowadays, digital marketing has made advertising not only more efficient but also more accessible to many different kinds of enterprises. Yet, as the field evolves, the big question is which marketing strategies for tech companies work the best. As an emerging tech company, you want to get the largest return on investment (ROI) possible. In that sense, it is helpful to research what marketing strategies might suit your tech company’s needs the best. In this article, we lay out the characteristics of each strategy, for your convenience and consideration.

Key marketing campaigns for tech companies

Search Engine Optimization (SEO)

Search Engine Optimization is a strategy that allows you to optimize the wording in your website with the aim of ranking it highly in search engine results. This is achieved through the usage of keywords and phrases that potential clients might use to search for services that you offer. 

In order to position your website higher – that is, for it to show up in the first few pages of search results, you should incorporate as many keywords as you can. This will increase your tech company’s website exposure to the target demographics you want your brand to associate with. In other words, SEO solutions allow you to cover all possible search engine entries (i.e. keywords) that lead prospective customers to your website.

The main goal of SEO is to attract the demographics interested in what your tech company has to offer. Hence, SEO solutions should increase your website traffic. Basically, a search engine optimized website or blog post helps you convert the visits to your website into purchases or subscriptions to your services.

So, the ‘conversion rate’ will designate the success of your SEO marketing campaign. If you think SEO can help promote your tech company, SEO services NYC can help you improve your website to get the highest conversion rates possible.

Why SEO?

You can make use of SEO management software to track the success of the campaign. However, take note that it takes at least 2-3 months to get tangible results. This is because it takes some time for the Google algorithms to promote your website to the first page of search results. However, consider that 80% of users of tech services use the internet to find what they need. Less than 10% go to the second page of search results. Accordingly, SEO is an invaluable tool to advance your tech company’s services, products, and promotions.

Pay-per-click (PPC)

Another great way to promote your tech company is to make use of the Pay-per-click advertising strategy. It is useful just as much for tech startups and scaleups as it is for established IT enterprises. PPC uses an auction-based advertising scheme in which you place a bid on target keywords that the prospective customer might search for.

PPC shows your ad at the top of the search results – before websites that are ‘organically’ first. What’s more, PPC is a transactional-oriented scheme as it targets users who are ready to make a purchase. When the user visits your ad or website, you pay for the click. If you are interested to try out PPC for your tech company, PPC services New York offers various payment plans, detailed keyword statistics, and informative user-behavior metrics that can help you make the most out of this digital marketing strategy.

So, this is a financially efficient way to increase your visibility as you do not pay for ad space, but only for the actual visits to your website. This ensures a great ROI in addition to increased presence not only in search engine results but also on social media platforms.

Content marketing

The gist of content marketing is to promote your tech company through engaging and informative content. So, the content you use to showcase your company may include blog posts, videos, infographics, or any other medium that provides value to users. So, the main goal of content marketing is to inform about your product rather than to sell it.

Content marketing can provide information about your product, or something your product is useful for. Just as with advanced email marketing campaigns, it helps the user get acquainted with anything related to your product. Also, you get the best results when the content is both shareable and search engine optimized. So, content marketing has the potential to reach users from all parts of the funnel. What is even better – you do it for half the price of traditional marketing campaigns. 

Email marketing for tech companies

Finally, email marketing campaigns for tech companies provide a way to connect both with existing clients and new ones. This marketing strategy allows you to improve brand awareness and encourage purchases.

The key is to focus on developing the informative aspect of your campaign (such as an email newsletter). The goal is to create a CTA (call-to-action) that will make sense. So, even if the users you reach do not necessarily need your services at the moment, the email marketing campaign serves to place your company somewhere in the back of their minds.

What marketing strategy should I use for my tech company?

So, you can launch a couple of different campaigns and track the success of each approach. For best results, be sure to consult an expert digital marketing agency New York to find out which marketing strategies for tech companies you can use to advance your tech company.

Take into account that most successful marketing campaigns for tech companies involve more than one marketing channel or tactic. For example, you might devise a social media campaign that would partner with influencers who showcase and endorse your product. This is a good way to display your company’s innovations in an engaging and naturalistic way.

However, a social media marketing strategy can be supplemented with other marketing strategies for tech companies. A content marketing strategy may use search engine optimization (SEO) for increased exposure in Google searches. Also widely used as a growth marketing strategy, Pay Per Click (PPC) can be combined with social media and email campaigns to build your customer base.