The Power of Video Marketing in 2022 | Digital Dot

The power of video marketing in 2022

Videos are one of the most popular forms of entertainment today. From YouTube and vlogging to watching movies and TV shows, videos constantly prove how exciting and engaging they are. So, it should come as no surprise that video marketing is such a popular marketing channel. We here at Digital Dot have a clear understanding of the power of video marketing in 2022. In this article, we aim to show why every business can benefit from video advertising campaigns. Keep reading to learn all about it!

What are the benefits of video marketing in 2022?

The goal of every company is to:

  • improve brand awareness;
  • increase traffic;
  • increase sales;

Here is where video marketing really helps out. First, it affects brand awareness in a very positive manner. The easiest way to promote brand awareness is through video content. As your brand grows, you are getting more organic traffic, which leads to more conversions and finally more sales.

Videos are so efficient because they are, as we explained, engaging. On top of that, they are easily accessible thanks to multiple software platforms and websites.

Thanks to video marketing, your company can enjoy an array of benefits:

  • company’s visibility on social feed grows;
  • your company gets more exposure, and more deals;
  • as a result, you will grow revenue;
  • video marketing can influence buyer decisions;

All of these benefits can really boost your business quickly. And if you need more, here are 6 essential upsides of investing in video marketing:

#1: Video marketing is engaging

YouTube logo.
YouTube is one of the most popular video platforms and is clear proof of how powerful videos can be.

One of the first reasons why video marketing is so popular is because it is engaging. The combination of audio and video content satisfies all our senses, and it keeps us entertained. When you are watching a video, you feel as if you are a part of a conversation, a part of something happening in real-time. According to top digital marketing agencies in New York, this is one of the determining factors why vlogging is becoming more popular than blogging.

#2: Video marketing is easy to digest

It is a fact that reading requires more attention than watching videos. If you are reading a book or an article on a blog, it is difficult to do anything else. You need to focus on the sentences in front of you. Furthermore, not everything you read will be of grave importance. For that reason, people often give up on reading lengthy articles.

When it comes to video marketing, that’s a whole other situation. You can easily listen to a video while doing something else. You don’t have to focus 100% on the screen, which is a huge benefit. Whether you are riding on a bus, preparing lunch, working, or exercising, you can always have a video play in the background to keep you company. This is the reason why you want to use video marketing, it is easier for your clients to digest it while doing other things. People’s attention span is decreasing, and we need to be satisfied in a matter of seconds, or we will switch to doing something else. Videos have the most power to keep that attention.

#3: Video marketing is dominating social media

Social media icons on a mobile phone.
Social media platforms are perfect for sharing interesting video content that attracts attention.

Social media platforms like Instagram and TikTok are perfect examples of how powerful and captivating videos can be. It becomes really easy to look at a phone for an hour without really feeling that the time passed. All it takes is to watch twenty 3-minute videos, and that’s it. We also see an increase in the popularity of short videos that last for only a couple of seconds.

This is where you can truly witness the power of video marketing in 2022. Social media marketing New York companies suggest investing your time and money into creating quality video content. That is an efficient way to dominate the market.

#4: Video marketing is important for SEO

An illustration of important SEO elements.
Video marketing affects SEO and brings more searches for your website.

We know that SEO constantly changes. Using videos as a part of your website gives you bonus points. Every web design company NYC suggests using videos to boost search ratings. Customers want an interactive experience.

Another way in which video marketing helps out is by increasing the number of backlinks. Pages with embedded videos may triple the number of links in no time.

By using video marketing, your website will rank higher in search. This is a win-win situation because it affects both sales and SEO.

#5: Using videos will also boost your email campaigns

Emails are still very efficient when it comes to online marketing. However, a large number of emails end up in a spam folder. Those emails don’t stand out when compared to others. If you add the word ‘video’ to a subject email, you will increase the number of opened emails by large. That sends out a message to the reader that they can view some content instead of just reading generic lines. Someone went through the trouble of recording content for their benefit.

#6: Videos are excellent for sharing

The power of videos really comes from the ability to share interesting content. Videos can quickly go viral, and we witnessed that on many occasions in the past. Creating shareable content is very important for the business, and a good video marketing campaign can scale your orders quickly. All it takes is that a couple of people love it, and they share it with their friends and family. That’s how it starts.

Start using video marketing in 2022

Hopefully, you now understand how powerful video marketing is. This is a very efficient tool that can accomplish many goals, and rapidly improve your business. Video marketing in 2022 plays a huge role. If you are not using videos to advertise your business, it is time to start now. Have in mind that creating quality video content is not easy. There are so many people doing it for living. If you don’t know how or where to start, it is best to speak with a professional agency that specializes in video marketing. It may cost a little extra, but it will get the job done. You will quickly get back your investment and start increasing company profit. With that in mind, invest in the future of your business by making video marketing your primary advertising strategy!

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