What Is Google Ads Performance Planner?

Performance Planner is a free forecasting tool inside Google Ads that simulates auction behavior and predicts how changes to budgets, bids, or campaign settings may affect future performance before you spend additional advertising budget.

Which Campaign Types Are Eligible for Performance Planner in 2026?

As of 2026, eligible campaign types include: Search Shopping Display Video Action Performance Max Demand Gen App campaigns and certain specialized campaign configurations may have limited support depending on campaign history and account eligibility.

How Accurate Is Google Ads Performance Planner?

Performance Planner is generally most accurate when: Campaigns have at least 90 days of performance history Conversion tracking is functioning properly The forecast period is within the next 90 days Budget adjustments are incremental rather than dramatic AI-assisted forecasting has improved significantly in recent years, but forecasts should still be viewed as directional estimates rather than guarantees.

Does Performance Planner Automatically Apply Changes?

No. Performance Planner never applies changes automatically. Advertisers must either use the available “Apply” option within Google Ads for supported campaign types, or export recommendations and implement them manually through Google Ads Editor This review process helps prevent unintended budget or bidding changes.