How far in advance should an aesthetic clinic plan seasonal campaigns?

Clinics should begin preparing each campaign six to eight weeks before its planned launch. This provides enough time to create the offer, landing page, emails, social posts, advertising materials, and staff processes.

What should an aesthetic clinic promote during slower summer months?

Summer campaigns should focus on patient education, loyalty offers, rebooking reminders, treatment explainers, and September waitlists. These activities maintain visibility and help create demand for the busier autumn period.

Which months are busiest for aesthetic clinics?

Demand often increases from January through June and again from September through December. Exact patterns depend on the clinic’s location, treatment menu, patient base, and local event calendar.

What should an aesthetic clinic track after each campaign?

Track consultations, bookings, package sales, revenue, repeat appointments, cost per lead, and results by treatment category. Comparing these figures helps determine which seasonal campaigns deserve more attention and budget in the following year.