Top typography trends in 2022
There is a new wave of fonts each year that promise new ways to express ourselves. Fresh typographic methods are what give our words personality because even the most brilliant message can be undercut by a stale presentation. The best part is that, in spite of fears that designers will run out of creative ways to reimagine the same letters and symbols, they still manage to amaze. Photorealistic to inventive, rounded to rounded, nostalgic to experimental are just some of the trends we’re seeing nowadays. We at Digital Dot NYC marketing agency know how important the right font can be for your website. So, to help you choose the one that perfectly describes your business, we’ve prepared everything you need to know about typography trends in 2022.
Why is typography important?
In a nutshell, web typography is the art of arranging your website’s text. Everything from the font and size you choose to the way your written material is laid out falls under this category. Despite the fact that aesthetics are vital, web typography is about much more than just looks.
You can make your site stands out by using the right web fonts that complement your entire branding strategy. It can truly do wonders for user experience. That will make the job for your digital marketing and PPC agency New York that much easier.
A website’s success is heavily dependent on its typography, making it one of the most important factors to take into account while creating a site. Your website’s content, navigation, and forms are almost certainly all text-based. As a result of bad typography, your customers decide to abandon your site, resulting in a loss of sales revenue. Confusion, loss of attention, and a poor user experience can all be the result of using too many fonts, for example. Therefore, it’s crucial to get your website’s typography right.
In contrast, integrating typography with other current web design trends can help maintain your site looking relevant and current at all times. It’s an easy way to indicate that you’re putting in the time and effort to maintain your site up-to-date and interesting to your audience.
The most popular typography trends in 2022
Now you know how critical it is to carefully consider your website’s typography before making a choice. However, with so many fonts, layouts, and combinations, it’s easy to start feeling overwhelmed. Even if you have the best web design New York solutions on your side, it doesn’t seem to get easier.
On the bright side, looking at the 2022 typography trends will help you make a selection. Further in this article, we’ll give you some advice on how to incorporate these trends into your own website, and we’ll also share some inspiration. Let’s get this party started!
#1 Bold and large headlines
Big and bold headlines are huge in 2022. Your message will be more effectively communicated if your headlines are big and catchy. You want to make sure your most important messages stand out because most web visitors scan stuff rather than read it in depth. So to get your readers’ attention, create a headline they can’t ignore and two of the best fonts for this purpose are Franklin Gothic and Benton Sans.
#2 Unique and authentic handwriting
Making use of handwritten writing is a great method to give your work character. Handwriting conveys a sense of individuality, sincerity, and charm. This is true regardless if you’re using exquisite calligraphy or block capitals.
To move away from corporate logos and impersonal typography and towards one-to-one human interactions, designers commonly employ the handwriting trend alongside organic or DIY design components. So if you want to bring some human warmth to your designs, this is the perfect trend. In 2022, a good handwriting font is a must-have in your creative arsenal!
#3 Retro fonts are big in 2022
It has been a few years since the retro resurgence began. However, retro typography is making a comeback and it’s one of the biggest typography trends in 2022. Is there a reason why retro fonts are becoming popular again? In a nutshell, they evoke a sense of the past and nostalgia. They also serve as a counterbalance to the digital age and help connect brands with a timeless look that their customers can relate to.
Retro typography takes its cues from a wide range of sources. These include Art Deco advertising from the 1920s and 1930s and sci-fi films from the 1980s and 1990s, for example. The use of thick, curving fonts in this branding effort for a 70s-inspired music event brings people back to the era of disco.
#4 Animated typography
Make way for animated typography! Animated letters, moving words, and inventive morphing are all part of this new trend. Animated typography is a great way to add a dynamic aspect to any graphic design component. In the same way that 3D typography gives depth to written materials, animated typography allows you to take a more fun approach to your message and its meaning.
#5 Mix & match typography
The choice of typography is likely to be one of your first and most crucial considerations in any design or branding job. What if you’re having a hard time making a decision? I have good news for you!
When it comes to typography, pairings and combinations are an essential aspect of the design process and are designed to complement one another while still conveying their own distinct personality. There are a number of ways to incorporate the mix and match trend into your designs, from product packaging to print or digital publications, wedding invitations, and business cards.
# 6D typography
Font selection is critical to the success of a designer’s message, and 3D typography may make your thoughts even more effective. By incorporating 3D typography into texts designers can experiment with the forms, visuals, and feelings evoked by specific phrases.
While 3D typography has been around for some time, it’s now being integrated more easily into designs. A wide range of 3D fonts are now available. From brightly colored elements to hyper-realistic abstract patterns.
Ensure more leads by choosing the ideal website font
Typography matters when building a website. People often underestimate the importance of taking the time to choose just the right font. With these typography trends in 2022 to keep you informed, we wanted to get your attention and have you focus on this aspect of the user experience. After all, it can affect how customers will respond to your website, much like your choice of colors and other web design elements can.