Why customize your PPC ads for mobile | Digital Dot

Why customize your PPC ads for mobile

In the digital age, mobile devices are quickly becoming the most popular way to get online. As a result, businesses must adapt their advertising strategies to suit this trend. One of the most effective ways to do so is to customize your PPC ads for mobile. By making your PPC ads work better on mobile, you can increase the number of people who click on them, reach more people, and grow your business. Plus, there are plenty more reasons why you should optimize your PPC ads for mobile users, and our experienced digital marketing team from Digital Dot helped us find out what they are. So let’s get to work! 

Why should you customize your PPC ads for mobile?

The mobile revolution is underway, with mobile devices accounting for significant web traffic worldwide. In the fourth quarter of 2022, mobile devices (excluding tablets) generated 59.16% of global website traffic, according to recent data published by Statista. This figure has remained relatively steady since the beginning of 2017 and has now permanently surpassed the 50% mark, reflecting a seismic shift in how people access the internet.

Pay per click written in white blocks with black letters with a keyboard on the left and a smartphone on the right side
PPC (Pay-Per-Click) advertising is an internet advertising model in which advertisers pay a fee each time their ad is clicked.

As mobile usage grows, businesses must optimize their PPC ads for mobile devices. In today’s digital age, failing to do so means missing out on a massive and ever-expanding audience. But if you’re still not convinced and wondering why use Google Ads and why customize them for mobile, here’s a list of compelling reasons.

#1 Improved user experience and engagement

Customizing your PPC ads for mobile can significantly improve the user experience. Users should be directed to a mobile-optimized landing page when they click on your ad. This means the landing page should be easy to navigate, load quickly, and be optimized for mobile devices. If a user has a poor experience on your landing page, they will likely bounce, which can hurt your conversion rates. You can avoid this by optimizing your landing page for mobile users.

On top of that, customizing your PPC ads for mobile devices can improve user engagement with your ads. Mobile users often browse the internet while on the go and have limited attention spans. Therefore, your ad needs to grab their attention quickly and provide them with the information they need to take action. Mobile ads should be visually appealing, concise, and have a clear call to action. By customizing your ads for mobile users, you can increase the likelihood that they will engage with your ad and take the action you want.

#2 Increased conversion rates

Customizing your PPC ads for mobile devices can also increase your conversion rates. For instance, a user scrolling through their social media feed on their phone may be likelier to click on an ad that is visually appealing and optimized for mobile. Creating customized ads for mobile devices increases users’ likelihood of engaging with your ad and converting. On the other hand, if your landing page takes too long or can’t properly load on your website, the user will most likely leave, no matter how good your offer might be.

#3 Broader audience reach and better targeting

Another reason you should customize your PPC ads for mobile is that it can help you reach a broader audience. That’s one of the main reasons optimizing Google Ads for mobile has become one of the biggest 2023 PPC trends. As mentioned earlier, mobile devices are becoming the primary means of accessing the internet. Therefore, you can reach a larger audience by customizing your ads for mobile devices. This includes those who are on the go and may not have access to a desktop device. This way, you’ll expand your reach and grow your business.

Marketing team having a meeting in an office and discussing customizing PPC ads for mobile
If you make an effort to optimize your ads for mobile devices, you’ll increase your chances of reaching a wider audience and potentially even a whole new unexplored market.

Customizing your PPC ads for mobile devices allows for better targeting of your audience. You can target specific mobile devices, operating systems, and carriers, ensuring that the right people see your ad. Mobile users often have different behavior patterns than desktop users. For example, using specific apps or browsing at certain times of the day. By customizing your ads for mobile users, you can take advantage of these behavior patterns and create advertisements that are more likely to resonate with your audience.

#4 Cost-effective

On top of everything we’ve listed, customizing your PPC ads for mobile devices can be cost-effective, too. With mobile devices accounting for most of the internet traffic, optimizing your ads for mobile can help you reach more people without increasing your advertising spend.

#5 Improved local advertising

Customizing your PPC ads for mobile devices can also help with local advertising. Mobile users are usually on the go looking for local businesses or services. By customizing your ads for mobile users, you can create location-based ads more likely to be seen by users in your local area.

For example, if you run a local restaurant, you can create a mobile ad targeting your area’s users and offering them a discount or special promotion. This way, you can improve your local advertising efforts and attract more customers to your business.

#6 Increased ROI

Customizing your PPC ads for mobile devices can also increase your return on investment (ROI). We already explained how optimizing your ads for mobile users can help you improve your conversion rates and reach a broader audience. Therefore, you can expect this to lead to more sales and revenue for your business. Mobile ads are often less expensive than desktop ads, making them a cost-effective option for businesses of all sizes.

Person checking their bank account balance on their mobile phone and on their laptop
One of the reasons why you should customize your PPC ads for mobile is that you’ll get a better return on investment.

Go and customize your PPC ads for mobile now!

As you can see, to make the most of your marketing efforts nowadays, it’s crucial to customize your PPC ads for mobile. Since more and more people are using mobile devices to browse the web, optimizing your marketing efforts for mobile devices is no longer an option but a must.  However, to make the most of your PPC advertisement, contact PPC agency New York professionals. You can focus on growing your business in other ways while we ensure you experience all the benefits of paid advertising. It’s a win-win strategy.


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