Why use Google Ads to advertise your business | Digital Dot

Why use Google Ads to advertise your business

Marketing your business in the digital age can be a daunting task. Numerous marketing channels are available, making it difficult to know where to begin. However, one marketing channel that has proved successful repeatedly is Google Ads. But why use Google Ads to advertise your business? What makes it so unique and so much better than the other options? We’ve consulted our top NYC digital marketing agency specialists to answer these questions. In this article, we will delve into why using Google Ads to market your business is wise.

Reasons why use Google Ads to advertise your business

Google Ads is a digital advertising platform that allows businesses to pay for their ads to appear at the top of search results when potential customers search for relevant keywords on Google Search and Maps. Our NYC PPC agency experts advise that, unlike traditional advertising methods, Google Ads operates on a pay-per-click (PPC) model. This means businesses only pay when users interact with their ads, such as by clicking on them or calling their business.

Pay per click written with brow wooden blocks between a keyboard and a smartphone
One of the biggest reasons why use Google Ads to advertise your business is that you’ll only pay for ads potential customers interact with.

So how does Google Ads work? To get started with a Google Ads campaign, businesses first set a goal for their campaign. It can be anything from driving more website traffic to increasing business calls. They then choose their target audience, which can be global or local, and create ad copy using images or short sentences that highlight their unique selling points. After setting their budget and bidding for their ads, Google uses a complex algorithm to determine which ads to show to which users based on relevance and ad quality. As users click on ads, businesses can track their campaign performance in real-time, adjust their targeting and ad copy, and optimize their ad spending for maximum return on investment.

Now that you know what Google Ads is and how it works, let’s find out why you should use it for advertising your business.

#1 It increases leads and customers

Google Ads is a powerful tool for generating leads and customers. By creating correctly set up campaigns, you can send highly-targeted tips to your website, opt-in form, or other online property. With Google Ads, you can focus on people searching for your business’s products or services. This means you can continually refine your searches, ensuring that only people interested in your products or services are sent to your website. By targeting these highly-relevant users, you can increase your chances of converting them into leads and customers.

#2 It’s a flexible marketing platform

Google Ads is a highly flexible marketing platform suitable for all kinds and sizes of organizations. One of the key benefits of Google Ads is that it allows you to quickly turn internet traffic on and off using the system. Additionally, Google Ads is compatible with many other marketing platforms and software systems, making it easy to customize your campaigns to focus on specific online users. By targeting users based on their location, device, and the Google-owned website they’re accessing, you can ensure that your ads are highly relevant and practical.

#3 You get a high return on investment

On top of the above, Google Ads is also a cost-effective marketing strategy that can provide a high return on investment (ROI). Unlike other marketing strategies, Google Ads only charges you for ads that people click on. Once you optimize your campaigns, you can get a higher ROI than other marketing strategies.

Person pointing a finger at a laptop screen where it says Revenue
One of the main reasons why you should start using Google Ads is that it brings a great ROI.

However, achieving a high ROI with Google Ads takes time and effort. Social media marketing New York experts advise you to continually test and track your campaigns to get a clearer picture of what will give you the best results. Fortunately, Google Ads is transparent, and your needed information is readily available. When you find areas of your campaign that provide a good ROI, you should focus your efforts and budget on those areas. On the other hand, if a campaign or parts of a campaign cost you money, discard them, and invest those savings into successful campaigns and campaigns you will test in the future.

#4 You see fast, transparent results

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.  One of the most significant benefits of Google Ads is its fully transparent and intuitive system. This is proven by features such as the dashboard that provides all the information related to each campaign. For example, the ads clicked, the keywords that website visitors entered, and the cost of clicks. By analyzing the progress of your campaigns, you can quickly make adjustments and optimizations to improve your results. However, be mindful that reading and successfully analyzing Google data takes time, knowledge, and experience, so take that as one of the reasons to hire a Google Ads consultant. They can truly do wonders for your business.

#5 It taps into huge, high-quality traffic sources

Google is the dominant player in the search engine market and has a massive customer base. Because of this, Google can send businesses a considerable amount of traffic every day if those businesses have the budget for it. By displaying relevant content and ads, Google ensures that companies advertising through Google Ads receive high-quality leads and visitors. These visitors are more likely to become customers, opt-in to your email list, request information, or take whatever action you want them to take.

#6 You find out more about your market

Lastly, understanding your audience is essential for any business, and Google Ads provides valuable information about customer habits and requirements. By learning the keywords customers use to find your website, their location, the devices they use, and the times and days they search, you can use this information to improve your products and services. You can also refine your marketing efforts so that you do not waste money advertising to people not interested in what you have to offer. By using Google Ads to gain insight into your market, you can improve your business’s overall performance and increase your chances of success.

Person using Google Analytics on a laptop that's next to a coffee mug
With Google Ads, you’ll get access to valuable data and gain insights into your market and target audience.

The bottom line

On top of everything we’ve listed in this article, there are plenty more reasons why use Google Ads to advertise your business. Besides being a cost-effective and efficient advertising channel that offers companies numerous benefits, it also gives you the ability to target specific audiences, track ad performance in real-time, and provide flexibility in advertising formats. So the question is, why haven’t you started using Google Ads already?

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