Guide to creating a social media calendar for your content | Digital Dot

Guide to creating a social media calendar for your content

Managing content is complex, and doing so across your social media accounts is even more challenging. Don’t worry too much, though, since we’re here to help with our guide to creating a social media calendar for your content.

Understanding the goal of creating a social media calendar

Creating a social media calendar aims to coordinate your various posts across all your social media accounts. In other words, it is a system for optimizing where you should post each type of content. While reposting guides and similar through something like Facebook works perfectly, it is not the correct type of content for a Twitter account. So, to use your content effectively to build a strong sales funnel, you must adequately organize a social media calendar.

Perform an audit of your current social media accounts

The first thing you should do for the sake of creating a social media calendar is to perform an audit of all your accounts. This will let you take stock of what’s been posted there already. And even let you gain insight into how many followers each of your accounts have. Knowing what you’re working with is crucial for making plans.

Getting to know your audience

Because the only reason you make content, to begin with, is to attract a particular audience, it is helpful to remind yourself who exactly your audience is. At the same time, as your business continues to operate, you might find it drawing a slightly different audience than you intended. That’s fine, but it means changes are necessary. Namely, even social media marketing New York experts advise that in this case, it is better to continue to pander to the tastes of the audience you managed to get rather than stubbornly insist on appealing to your initially intended audience. You might even manage to draw in more customers if you properly focus on the audience your business is appealing to.

Social media audience
The tastes of your audience dictate what you post.

Picking your preferred social media platforms

The next step is picking a ‘main’ social media platform and platforms you want to continue using. Some social media platforms decline in popularity and become less valuable, giving you a reason to drop them. As for why you need a ‘main’ platform, it’s simply the case of some social media platforms overlapping in functionality. Facebook and Twitter have somewhat similar approaches. As do Pinterest and Instagram. While both have their following, it is often better to focus on the one that works better for you. Here, you should also partially refer to your audience’s tastes as well as the results of your audit. Some demographics prefer particular social media platforms, and building on a solid foundation is always easier than starting from scratch.

Social media apps
Once you pick your platform, stick to it.

Check to see what’s worked for you

An excellent way to start formulating a proper content strategy and posting schedule for creating a social media calendar are to refer to what’s worked for you in the past. Your social media account audit will once again be of use here. You can reference past successful posts and learn from them what your audience responds particularly well to. Alternatively, you can consult top digital marketing agencies in New York for advice on good content topics.

Rough content strategy

It is not enough to have a short-term content strategy, however. Instead, in rough outlines, you need to plan out what you plan to write about in the following period. Now, it isn’t easy to do this since you need to adjust your content strategy to match some of the newly popular topics as time goes on. No one can predict things that will happen and foresee the most popular events for the coming months. Having said that, some topics are always popular, and if you haven’t covered them already, you can plan around them. For example, a moving company can make a guide on preparing for a long-term move, how best to pack, how to pick out an excellent moving company, etc. Then, if sudden new developments like improvements in the trucking industry make moving more accessible, you can cover them.

Settling on a posting schedule

Setting a posting schedule is not something you can do across all platforms equally. First, if you want to repost some of your blog content, consider your posting schedule there. Then, you need to adapt to the social media platform you use. Twitter, for example, is meant for short-form posts. You can make two to three posts there daily. On Instagram or Facebook, on the other hand, you’d post once a day on average. Of course, this doesn’t consider interaction with your customers and posting comments on others’ feeds.

Posting notification ilustration when creating a social media calendar
You can adjust your posting schedule to fit your needs.

Decide on your key performance indicators

Similarly, when creating a marketing plan when creating a social media calendar for your content, you need key performance indicators you can track. This is simply so you can gauge the success of your efforts in the future. The most straightforward metric would be the number of followers accrued. Then, things like customer interaction frequency, click-through rates, and lead generation are achieved through social media.

Resource distribution

Resource management is the final part of creating a social media calendar for your content. This refers to two different types of ‘resources’. Namely, your ‘human resources’ and your stockpile of stock images and other material you need to enrich your posts. Simply put, you must organize your employees, so your social media accounts are appropriately managed. It is wise to organize regular meetings between them to let them get in touch and adequately coordinate and put them on the calendar. As for resources, you should consider working with a web design company NYC and similar professionals to get resources unique to you.

The effects of better social media management

With our guide to creating a social media calendar for your content, you will have a much easier time managing your content. This will allow you to attract more followers and, in turn, slowly grow your customer base.

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