8 tips for making your email campaigns more engaging

You’ve probably read that email marketing is highly effective. In fact, it has a return on investment of $42 for every $1 spent. However, contrary to popular belief, barely 29% of marketers have mastered the art of email marketing. Although everyone has the potential to benefit from email marketing, just a small number of marketers really employ the techniques that generate substantial returns and expand their brands’ exposure. If you want to find original strategies to enhance your email marketing, you’ve come to the perfect place. We at Digital Dot NYC know how important this aspect of digital marketing is so here are eight simple strategies for making your email campaigns more engaging.

Making your email campaigns more engaging is easy with our eight simple tips

To get the most out of your email marketing efforts, you should check to see if recipients are actually opening your messages. After all, if no one is paying attention to your communications, you are squandering time and money. If you send the right messages to the wrong people at the wrong time, you risk losing subscribers and even worse. Experts in social media marketing NYC advise that this way, you might even send your visitors to your competitors instead.

Person typing on a white laptop
Making your email campaigns more engaging is quite simple if you know what to focus on.

However, getting your email subscribers to open and read your emails doesn’t have to be difficult to be effective! If you time and target your emails well, you can convert much more of your prospects into buyers. But just like any other form of advertising, marketing tactics develop and evolve with time. What then, if you succeed in having your recipients open your emails? How can you hold their interest and improve the percentage of actively engaged customers? Before you hit “send,” stop stressing and make sure your email is interesting and useful by following these eight guidelines.

#1 Don’t forget to send welcome emails

Sending welcome emails to your customers is one of the simplest yet most effective ways for making your email campaigns more engaging. Sending a welcome email to subscribers of your corporate newsletter is a great way to show appreciation for their interest in your brand and set the tone for future correspondence. This is your first chance to make an impression and introduce yourself and your company.

However, if your first email to a potential client doesn’t stand out, your follow-ups won’t either. Use the same lighthearted tone you’d use in an email to friends or coworkers while writing the welcome message. Make sure to stay away from the overly business jargon.

#2 Focus on creating an enticing title

Your subscribers probably get more than 10 emails daily. So how can you ensure that your emails will be read? You can’t do better than experimenting with different headings. Studies show that nearly half of all inboxes are opened just because of the subject line. Even more astonishing is the fact that 69% of people who read your email’s subject line will report it as spam. Therefore, an effective subject line may make or break your email marketing efforts.

#3 Use the fear of missing out (FOMO)

Young woman biting a pencil and looking at a laptop
Increasing the sense of urgency in your emails by using specific wording is one of the best ways for making your email campaigns more engaging.

Fear of missing out or FOMO is a well-known notion in the field of psychology among successful marketers. It’s meant to instill a sense of urgency and make the customer feel like they’ll miss out if they don’t take action right immediately. Emails that include the words “urgent,” “important,” and “alert” are more likely to be opened than those that do not. Plus, there are plenty more FOMO techniques to help you make the most of your email marketing efforts.

#4 Personalize your emails

Did you know that 96% of customers receive mistargeted promos through emails? Incorporating a subscriber’s name is only the beginning of a more thoughtful approach to personalizing your emails. The goal of your email marketing campaign, which you hope to personalize, shouldn’t just be to get your message into people’s inboxes, but into their hearts as well. Customers count on personalized experiences provided by relevant content.

Thankfully, email providers equip you with insightful metrics and useful tools to craft messages that resonate with your readers. Take advantage of these email marketing tools’ features to learn more about your subscribers and fine-tune your automation strategies. For instance, you make use of significant subscriber dates like birthdays and create targeted emails for specific subsets of your subscriber list by using segmentation.

#5 Offer real value to your subscribers through your email campaign

Value is relative and can manifest in many forms. You can use a blog, an ebook, or helpful material like articles that lead readers through a process to tell B2B customers about the service or solutions you provide. Rather than using a sales pitch like “download this document,” you could provide an explanation. The experts in professional SEO services New York advise you to let your subscribers know how reading your blog, for example, would ease their minds about a problem they’ve had on the regular by offering an explanation and more context.

When asked about the most important factor in the success of their content marketing, 40% of B2B marketers pointed to email newsletters.  Therefore, to keep your email readers interested and engaged, you should include a little but meaningful amount of useful information, insightful commentary, and newsworthy data in each day’s update.

#6 Avoid generic messages

People like to talk to other people rather than mailboxes. Instead of blasting every one of your subscribers with the same generic email, focus on sending targeted messages to your most valuable contacts and most promising leads. Differentiate your target audience into subsets defined by their profession, geographic area, level of spending, and similar characteristics. Targeted email campaigns achieve better results and keep subscribers interested for longer.

#7 Use pre-made templates

The war amongst email marketers over whether to use custom or premade email templates is never over. But there are benefits and drawbacks to both. For instance, while custom-made templates open up a world of possibilities, they are typically more difficult to implement and costly because they must be built from scratch.

On the other hand, pre-made templates are a good option if you value efficiency and economy. While using a pre-made template may limit your ability to make unique design choices, it does provide something really valuable that many email marketers seek: access to extensive, professionally conducted platform and performance testing. After all, the templates you’re using have been shown to be effective in previous campaigns.

#8 Add social proof

People often look to peers for advice, and widespread support for one option over another can facilitate the decision-making process. There’s a name for this phenomenon: social proof. Social proof can be used in a number of different ways in email marketing campaigns. Most commonly, you might highlight the number of subscribers to your email list on your landing page or lead magnet. Displaying the number of subscribers gives site visitors confidence that they will receive something of value.

Two women sitting at a table in a kitchen and smiling
People often ask their friends and family for recommendations or advice when shopping.

Requesting product reviews and recommendations from happy customers is a great approach to incorporate this into your email marketing efforts. Include a request for a testimonial in your order confirmation email so you can use it in future marketing efforts. The primary goal of incorporating social proof into your email marketing strategy is to convince potential customers that they should sign up for your mailing list and, later, buy your goods.

Wrapping up

We hope our article helps you with making your email campaigns more engaging. However, do keep in mind that email marketing isn’t the only thing you should be focusing on but rather another aspect you’ll work on alongside other marketing strategies. The best part is that you don’t have to do any of it alone. For instance, you can hire a PPC agency New York to handle one part of your marketing strategy while you focus on boosting your email marketing campaign. Very quickly, you’ll notice that your hard work paid off as the number of your customers will only keep on growing.

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