7 holiday marketing mistakes you should avoid
Advertising and promoting your products or services for the holiday season may seem like an easy thing to do. You just pick a holiday, organize a campaign, and wait for it to roll around. And while that is all you have to do, it is not as simple as it seems. Holidays are a hectic time of year and new companies are often taken by surprise by how difficult it can be to manage. In fact, many small businesses or startups fail right around the new year if they miscalculate their marketing efforts during the holiday season. It’s easy to drop the ball when you’re trying to juggle many tasks at once, including marketing and sales. How can you keep everything in check and prevent your company from collapsing under the strain of the festive season? In this article, we discuss the seven most common holiday marketing mistakes you should avoid.
1. Lack of anticipation for order volume
According to the New York digital marketing agency, one of the most important factors to take into account when preparing for the holidays is to try and garage the order volume you will receive. The first thing you should do is hire extra help. Prepare in advance to avoid becoming overwhelmed. In a pinch, hire temporary help. Procure additional packaging supplies and any surplus merchandise. You prevent disappointing consumers, just be sure to fulfill orders.
It’s a good idea to let customers place orders for out-of-stock products to be sent as soon as they become available. Also, it’s a good idea to double-check with your web provider to be sure your site can manage the influx of visitors that often occurs during the holidays. It’s obviously not ideal if your website goes down at an inopportune time, costing you potential customers and revenue.
2. Not having a landing page
Focus on directing visitors to the pages that will help you make the sale on your website. Sure, but how? Use holiday-themed landing pages effectively to bring in clients with special deals. Landing pages are a great solution for keeping material up-to-date and relevant without a full overhaul of your current website since they require less effort in terms of both design and development. Just a few pointers to get you going:
- Don’t deviate too much from the style of the main site.
- Advertise your seasonal specials in more places than just the landing page.
- If users get lost or can’t find what they’re looking for, give them a way to return to the landing page.
3. Not starting your campaign right away
When it comes to successful marketing strategies, timing is everything. However, this is especially the case when it comes to the holiday season. The holiday season always occurs around the same time of year, so you can schedule your campaign effectively. However, it’s not uncommon for business owners to miss important details due to the pressures of the day-to-day grind and impossible deadlines.
It’s the week before Christmas, and you still haven’t launched your campaign. Correct timing is crucial. In a crowded arena, it’s easy to get lost if you don’t begin going right away. Many people probably already have all of their Christmas shopping done. Planning your campaign ahead of time can save you stress and help you grab the attention of your intended audience.
4. Not targeting a broader audience
Targeting is essential in holiday marketing since it is the only method to make sure your advertisements are relevant to all prospective customers. This means that just using PPC services NYC is only going to get you so far. Even though the holiday shopping season is a time when most companies and merchants enjoy a surge in organic traffic, you shouldn’t use this fact as an excuse to focus on just the most valuable customers. Use this period to bring in new customers, encourage window shoppers to make a purchase, and encourage repeat customers to spend more. You risk losing potential customers if you limit your marketing strategy to just one or two phases of the buying process.
5. Relying on just one strategy
There are many opportunities and platforms available to companies nowadays for advertising their products or services. Using just one marketing approach, however, is one of the biggest holiday marketing mistakes companies make. Attempt to merge search engine optimization (SEO), mobile (Mob.), print (Print), and social media marketing NYC. Email marketing is another option to consider. If you do this, your holiday advertising will be much more effective. In addition, it doesn’t call for a large investment of time, energy, or money to put into action.
6. Spam advertising
Considering what we’ve discussed so far, our advice that you avoid using too many ads may seem at odds with what we’ve discussed. However, we must mention this, because it’s important to have a balanced approach to marketing. Don’t spam your email list or your social media followers with constant marketing, even if you are running sales and discounts.
Spam-like offers often come out as aggressive or desperate. Potential customers might be turned off by this. Keep in mind that ad fatigue is a genuine issue, and try to stay away from it. Reduce the number of messages you send during this period. Maintain a sense of equilibrium in your marketing efforts across all channels. Don’t overwhelm your potential customers.
7. Excessive use of sales promotions
And the last thing we’ll mention when talking about the most common holiday marketing mistakes you should avoid is that too many sales promotions or discounts. Promotional techniques like sales and discounts are appealing to consumers, yes. Yet, “too much of a good thing” can be a problem in advertising. Offering discounts and promotions on a consistent basis may raise suspicion and harm consumer trust in your product. Make your offerings with some forethought. Having a discount or a sale is a good thing, but not at the cost of profit. Therefore, make sure that you have the right approach when the time comes.